3 Steps to Creating Your

Inclusive Client Avatar

If you're an online business owner, you're likely familiar with the term "ICA" or "Ideal Client Avatar."

Most coaches will tell you that when you're defining yours, you should draw on your own experiences - sometimes even outlining a past version of yourself.

The problem with this is that if you only set out to help people exactly like you....You'll only ever help people exactly like you.

Let's flip the script and start building businesses the right way - with community and inclusivity at the core.

If you're looking to serve people from all walks of life, I invite you to download my guide to creating the new ICA: the Inclusive Client Avatar.


© Alyssa Keil